Practical Example: Building a Strategy Map with KPIs

As a part of the online training “Building Balanced Scorecard Step-by-Step” we discussed not only theoretical knowledge needed to build an excellent Balanced Scorecard, but also gave some practical examples of how to do it using BSC Designer software. While the detailed explanation of all theoretical nuances is available for the participants of the training only, I believe that some practical examples (+ 2 screencast videos) might be helpful for any user (or potential user) of BSC Designer.

Business context: Training Project

In the practical parts of Block 1 and Block 2 we discussed how to describe a strategy for an organization. To illustrate some practical ideas we built a coherent strategy for a training project by mapping some important business goals and the cause-and-effect relationship between them, and aligning some KPIs with those business goals.

The result: Strategy Map with KPIs

Here is what the resulting strategy map looked like:

Strategy map example for online training product

View Training Scorecard online

The strategy map includes:

  • Four perspectives of the Balanced Scorecard
  • Business goals in each perspective
  • Cause-and-effect links between business goals
  • Different strategic themes (see the “Strategy themes legend”)
  • Leading and lagging KPIs aligned with business goals. Indicators are displayed below business goals; leading indicators are marked with a light green color (like this one: Leading indicator in BSC Designer), lagging indicators are marked with a light gray color (link this one: Lagging indicator in BSC Designer).

To learn more details and “play” with the project I suggest downloading the .BSC project file (you will need a copy of BSC Designer to be installed on your computer).

Strategy map design process

There are two screencast videos that explain step by step how this strategy map was created, and how the business goals, and the KPIs appeared on the map:

Part 1. Building Strategy Map with strategic themes

Part 1 - Building strategy map videoLength: 13 min. From this video you will learn how to map important business goals, link them by cause-and-effect connections, and set a strategic theme.

Part 2. Aligning KPIs with Business Goals

Part 2 - Aligning KPIs with business goalsLength: 29 min. From this video you will learn how find appropriate indicators and align them with business goals.

If you want to try building your own Balanced Scorecard and have some feedback from us, then we invite you to join the next group of the training “Building Balanced Scorecard Step-by-Step.” You can find the next starting date directly on the training page.

Use Training Scorecard project discussed in this article as a starting template for your own scorecard! Access this example project online or download .BSC project file for BSC Designer PRO.

View Training Scorecard online

Related Articles

Strategy and KPIs Scorecard Expert | Speaker | CEO. Aleksey Savkin (LinkedIn, @bscdesigner) is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs. His areas of expertise are Balanced Scorecard, Key Performance Indicators, business performance management. Aleksey is a frequent speaker at conferences; the author of a number of articles and books on Balanced Scorecard. New book by Aleksey: 10 Step KPI System

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What Balanced Scorecard is all about?

Fast Track explains complex ideas in a simple way Check out Strategy Scorecard Fast Track to find easy explanation of the most important complex ideas.
  • What is a Balanced/Strategy Scorecard?
  • How to build a good strategy map?
  • How to find winning KPIs?
  • How to cascade strategy?
  • How to implement scorecard
Learn all the nuances quickly and ask follow-up questions to BSC expert. Learn more...

What are your current challenges?

We help our users to get started with Balanced Scorecard, strategy maps, and KPIs. Here is a list of frequently asked questions and respective answers to them.

Q: What is the Balanced Scorecard?

Big picture about Balanced Scorecard A: Check out: Get the big picture about Balanced Scorecard article.

Q: I'm looking for a KPIs... how do I find good ones for our business?

How to find a KPI for... A: Check out our recommendations.

Q: Do you have some examples of the Balanced Scorecard?

Examples of Balanced ScorecardA: Sure, we have some here.

Q: Balanced Scorecard is about strategy execution, right? But what is a strategy?

Define strategy, create strategy mapA: Check these articles about strategy definition and creating strategy map.

Q: How do we cascade our top level scorecard throughout the company?

How to cascade a strategy mapA: Do it by business goals, some examples will also be useful.

More questions and answers...

BSC Lessons

Download BSC Designer and we will follow up with you with lessons about the Balanced Scorecard:

BSC Designer experts

Aleksey Savkin Performance Management and Balanced Scorecard

Kazim Ladimeji HR KPIs and Performance Expert

Levi Newman Effective KPIs and social metrics

Oana Boteanu Performance Management

Oleg Tumarkin Business Measurements

Upcoming events and talks

We organize, sponsor, and participate in various events related to the strategy execution.

  • “Building Balanced Scorecard Step by Step.” 15th August, 2017, online training. Read more…
  • VIP Training sessions: Practical Business Scorecard and KPIs for CEOs and Strategists” 16th November, 2017, Lisbon, Portugal. Read more…

Drop us a note if you want to meet up at these events.

Online training: Build BSC step by step

The best way to get started with the Balanced Scorecard is to join our online training.

Balanced Scorecard Training Online Strategy map, KPIs, cascading - it might be hard to put it all together. In the online training "Building BSC Step by Step" we explain all the nuances in simple words and help companies to build a prototype of their balanced scorecards.

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