Each indicator has target and baseline. A target is desired value for an indicator, i.e. something that should be achieved. Baseline is a value from which measurement of an indicator has begun. Setting a realistic target and a real baseline is important for precise evaluation of KPIs. When evaluation of an indicator starts from zero, the software will show poor performance and progress as compared to high target value. Thus, an understood combination of a target and baseline value helps correctly measure indicators’ performance.
A target value is often subject for controversy and misunderstandings. By setting too low target value the software will show good figures which will have nothing to do with reality. Too high target value will make even excellent performance look not satisfactorily. Baseline cannot be higher than Max value. Also, target cannot be less than baseline, unless Minimize optimization is applied.