Free 12 Balanced Scorecard Examples and Templates

Balanced Scorecard - Examples and TemplatesThere are way too many “examples” of the Balanced Scorecard. You can find a 4-sector graphical diagram or a poorly formatted spreadsheet with some KPIs. In these examples you won’t find any strategy map, business objectives, or any specific reason how this scorecard is supposed to help you to improve the performance of your business.

On this page you will find (sorted according to their value):

  • Examples: 12 examples of real Balanced Scorecard projects – with strategy maps, KPIs, business goals, etc.
  • Bad practices: The explanation of the bad practices – so that you know about the typical mistakes and how to avoid them.
  • Guides: References to the KPI and Scorecard guides that will help you to get started with your own project.
  • Templates: Graphical templates for the Balanced Scorecard that are used primary for presentation purposes.

12 Balanced Scorecard Examples

As we have discussed before, any business scorecard is about the description of your strategy using such tools as strategy maps, KPIs, business objectives and specific action plans. We’d like you to explore some examples of the business scorecards. You can use these examples as a starting point to design your own business scorecards or implement them into a specific company department.

1. Marketing KPIs and Strategy Map

Marketing funnel with KPIs in BSC Designer
An Example of Strategy Map for Marketing

Download Options: View Project Online | Download .BSC Project File | Read more…

2. Hotel Balanced Scorecard

Hotel KPIs on the scorecard in BSC Designer
Hotel Strategy Map

Download Options: View Project Online | Download .BSC Project File | Read more…

3. Balanced Scorecard for a Startup Company

Balanced Scorecard for a Startup Company. Understand your strategy better and explain it to the investors.
Strategy map presented at the venture investment event "Sabantuy" in Belgrade, Serbia.

Download Options: View Project Online | Download .BSC Project File | Read more…

4. Nonprofit Balanced Scorecard

Example of goals for a nonprofit organization
An example of the strategy map for a nonprofit organization

Download Options: View Project Online | Download .BSC Project File | Read more…

5. HR Balanced Scorecard

Example of KPIs for HR Scorecard
HR Balanced Scorecard example with Strategy Map and KPIs

Download Options: View Project Online | Download .BSC Project File | Read more…

6. IT KPIs + Example of the Balanced Scorecard

Strategy map for IT
Having a set of well-defined IT KPIs will help to keep IT accountable and to have early warning signals about potential problems

Download Options: View Project Online | Download .BSC Project File | Read more…

7. Training Project Scorecard (+screencast videos)

Strategy map example for online training product

Part 1 - Building strategy map videoPart 2 - Aligning KPIs with business goals 

Download Options: View Project Online, Download .BSC Project File | Read more…

8. 10 Standard HR KPIs

10 standard HR KPIs in BSC Designer
10 standard HR KPIs aligned with business goals on strategy map

Download Options: BSC Designer Project | Read more…

9. Dental Practice Balanced Scorecard

Dental Practice KPIs
Dental Practice Strategy Map of Balanced Scorecard

Download Options: View Project Online | Download .BSC Project File | Read more…

10. Sales BSC and KPIs

Sales KPIs - Example
Example of Strategy Map for Sales Department

Download Options: View Project Online | Download .BSC Project File | Read more…

11. Content Marketing Strategy Described with Balanced Scorecard

Content Marketing Business Goals
Content Makreting Strategy Map

Download Options: View Project Online | Download .BSC Project File | Read more…

12. Employee Engagement Scorecard

Employee Engagement Metrics
Business goals that can be associated with employee engagement indicators

Download Options: View Project Online | Download .BSC Project File | Read more…

Working With Examples

Here are some tips that will help you to explore all the details of these examples:

  • Get BSC Designer (a trial copy is fine).
  • Use the “Download .BSC Project File” link.
  • Go to the “KPIs” tab, you will find a list of suggested KPIs
  • On the “Business goals” tab, you will find examples of business goals and objectives that this scorecard might address
  • On the “Strategy map” tab, you will find the map that visualizes business objectives and KPIs

Finally, check the description of the project. You can access it from menu File -> Document Properties. You will find there a link to an article that explains why the suggested scorecard is a good option for addressing specific business problems.

Examples of “bad” scorecard practices

While discussing some good examples of BSC that one can follow, I think it also makes sense to share some “bad” practices about balanced scorecards that you need to avoid.

Bad practice 1: Using 1st generation BSC model

Have a look at the diagram below. Does your scorecard look like this? This is an example of what a 1st generation BSC looks like.

According to the recent survey 30% of participants still use the 1st generation model. If you have just this diagram without any supporting documentation that explains your strategy (hypothesis that you are trying), then you are in trouble! Move to the BSC based on the strategy map.

1st generation Balanced Scorecard model

Bad practice 1: Using 1st generation Balanced Scorecard model

Scorecard based on the strategy map with cause-and-effect logic

Best Practice: Scorecard based on the strategy map with cause-and-effect logic

Bad practice 2: Cause-and-effect connection problem

A Strategy map is a key part of the Balanced Scorecard. It explains a cause-and-effect connection between business goals, and how these goals contribute to the stakeholders’ interests. That’s why:

  • Any goal on the map needs to contribute to or be contributed by some other goals
  • A chain of goals should go from the top perspective (Finance or Stakeholder Interests) down to the bottom perspective (Learning & Growth)
  • A consequence of the previous: there should be no dead-ends

Here is an example of the strategy map with the mentioned problems:

Balaned Scorecard strategy map bad practice example

In this article you’ll find a detailed guide on the strategy maps.

Bad practice 3: Focusing too much on metrics that don’t matter for your business

On the balanced scorecard you should focus on the KPIs that are relevant to the strategy.

Operational vs. strategic

The KPI part of the balanced scorecard is responsible for the performance measurement. The most typical problem is mixing operational KPIs with strategic ones. As a result, the balanced scorecard is overloaded with metrics that are not relevant to the strategic ideas that were discussed.

For example, on this scorecard we can see that some low-level operational indicators are mixed with strategic ones:

Don't mix low-level operational indicators with strategic ones

There are two solutions:

  • Put operational KPIs into a separate scorecard/dashboard
  • Cascade the scorecard to the respective business unit or person

Lagging indicators problem

Another frequent problem is that most indicators are lagging ones. They measure what already happened, but don’t give you a clue about how to improve the results. Have a look at this scorecard, what indicators help to manage the situation rather than control the results?

On a strategy scorecard one needs to have a balanced set of lagging and leading indicators

Paying too much attention to the KPIs

This is not obvious, but what matters is your strategy and business goals. KPIs are important, but don’t focus on them too much. When dealing with KPIs it is important to keep the big picture in sight. Here is a good example of how KPIs might harm the strategy execution if one forgets this simple rule.

Bad practice 4: Beware of spreadsheets

We’d like to warn visitors to our website about the scorecards designed in the spreadsheets. These scorecards might look nice, but there is one big pitfall about using them:

  • When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.

Spreadsheet tools are affordable, as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and facts, check out this article.

Guides for KPIs and Balanced Scorecard implementation

5 Steps for Effortless Balanced Scorecard Implementation

You have some examples of what a Balanced Scorecard might look like, but this is just the beginning of the implementation. It’s not as easy, as just creating some KPIs and asking everyone in the company to track them.

Balanced Scorecard is about strategy execution, so you will need to analyze your business challenges, come up with a good strategy, describe it on the strategy map, and add some tracking in the form of the metrics. We were talking about solving this task in the previous article.

Finally, it doesn’t make sense if you do all this alone, so you will need to involve your team in the early stages. We discuss all these nuances in the article about BSC implementation.

Graphical templates for Balanced Scorecard and KPIs

We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and Perspectives of Balanced Scorecard visually. Check out some examples of balanced scorecards’ templates below and download the file with templates for free.

Inside Balanced Scorecard Templates

Simple Balanced Scorecards Template

Simple Balanced Scorecards Template

Balanced Scorecard Template with initiatives

Balanced Scorecard Template with initiatives

How could Balanced Scorecard templates help your business?

  • The most important: representing data in a visually appealing way makes it easier to convert data to the information;
  • Ready-to-use templates for Balanced Scorecard save your time, you don’t need to hire professional designer – you already have what you need for a quick start;
  • Templates are great way to focus on data mining and information analysis rather than on graphical design;

Download Free Balanced Scorecard Templates

BSC Templates are available as PPT and PDF files:

Balanced Scorecard Template

Download Balanced Scorecard Template for Free

If you have not found what you was looking for, please let us know in the comments or by contacting us directly.

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Aleksey Savkin is a business performance expert at BSC Designer. His areas of expertise are Balanced Scorecard, KPIs, Business Performance Management. Aleksey is the author of a number of articles and books on Balanced Scorecard.

Posted in BSC Examples

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