There are way too many “examples” of the Balanced Scorecard. You can find a 4-sector graphical diagram or a poorly formatted spreadsheet with some KPIs. In these examples you won’t find any strategy map, business objectives, or any specific reason how this scorecard is supposed to help you to improve the performance of your business.
Balanced Scorecard Examples
As we have discussed before, any business scorecard is about the description of your strategy using such tools as strategy maps, KPIs, business objectives and specific action plans. We’d like you to explore some examples of the business scorecards. You can use these examples as a starting point to design your own business scorecards or implement them into a specific company department.
Example of Hotel Balanced Scorecard
Example of Dental Practice Balanced Scorecard
Sales BSC and KPIs Example
Example of Content Marketing Strategy Described with Balanced Scorecard
Example of Employee Engagement Scorecard
Getting More Samples
More business scorecard projects are available for free and here is how you can get them:
1. Download the trial version of BSC Designer PRO. The download is completely for free, no strings attached, we don’t ask you to enter any credit card details.
2. Start “BSC Designer PRO” and then open any business scorecard projects from “BSC Designer\Samples” folder.
Working With Examples
Before getting into the details, review what you have there. Open any example from the “Samples” folder in BSC Designer.
- Go to the “KPIs” tab, you will find there a list of suggested KPIs
- On the “Business goals” tab, you find examples of business goals and objectives that this scorecard might address
- On the “Strategy map” tab, you will find the map that visualizes business objectives and KPIs
Finally, check the description of the project. You can access it from menu File -> Document Properties. You will find there a link to an article that explains why the suggested scorecard is a good option for addressing specific business problems.
Customizing the scorecard for your needs
These projects are good examples of how the scorecard or the part of the scorecard for a specific topic might looks like. You will still need to do a careful analysis of your business situation and find the best way to address it. We were talking about solving this task in the previous article.
These examples will work as an inspiration and hopefully will help you to come up with excellent business insights that are applicable to your business.
With BSC Designer PRO (even in the trial mode) you can:
- Export a scorecard to MS Excel or MS PowerPoint
- Prepare an HTML report based on your data
- Export your strategy map in a picture file
- Visualize important KPIs on the dashboard
Beware of Spreadsheets
We’d like to warn visitors to our website about the scorecards designed in the spreadsheets. These scorecards might look nice, but there is one big pitfall about using them:
- When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.
Spreadsheet tools are affordable, as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and facts, check out this article.
Implementing Balanced Scorecard
You have some examples of how Balanced Scorecard might look like, but this is just the beginning of the implementation. It’s not that easy as creating some KPIs and asking everyone in the company to track them.
Balanced Scorecard is about strategy execution, so you will need to analyze your business challenges, come up with a good strategy, describe it on the strategy map, and add some tracking in a form of the metrics.
Finally, it doesn’t make sense if you do all this alone, you will need to involve your team on the early stages. We discuss all these nuances in the article about BSC implementation.