When defining and executing a business strategy one needs to understand current business challenges and suggest a plan to address them. This analysis might involve an analysis of existing business processes, resources, and possible strategic alternatives. It is a good idea to map all these options visually to make the discussions around a strategy more productive.
BSC Designer is not just a drawing tool, it can visualize performance information directly on the maps and align visual appealing KPIs with the specific control points of the processes. Video manual for Strategy Maps function of BSC Designer explains in the details how to create various maps using the software.