10 questions to Balanced Scorecard Expert Sandy Richardson, BSc, MEd; President and Managing Consultant at Strategy Focused Business Solutions Inc.; www.sfo-consulting.com. Sandy Richardson is also running interesting business blog.
Could you please, summarize in few words what is your expertise and background with Balanced Scorecard?
I have seen both sides of balanced scorecard creation, implementation, and management – both as a hands-on practitioner and as a consultant.
As a BSC practitioner, I had the opportunity to participate on my employer’s balanced scorecard development team in early 1997 – this was when the balanced scorecard was still a new concept so, with no real models to follow, we had a huge BSC learning curve! After our BSC was launched, I took over its management and expansion – I did this for 5 years. I am proud to say that over that time, I successfully facilitated the institutionalization of the BSC as a critical strategy management tool.
As a consultant, I have had the opportunity to help organizations in a wide variety of sectors create and implement their strategy-focused balanced scorecard while avoiding the typical BSC pitfalls.
It is known that Balanced Scorecard is used by more than 50% of Fortune companies. Do you think this concept is for big companies only?
The balanced scorecard is an important tool that can be used by organizations, business units, and teams of any size to manage for the successful achievement of business goals and objectives. The most important factor for BSC success is the executive leader’s support of the balanced scorecard as a critical tool for strategy management and as a way of life. This can be achieved in organizations of all sizes.
While BSC concept is popular now, what other business performance measurement concepts can you recommend for companies to consider?
While I believe that the balanced scorecard is the best approach to business performance measurement and management, I have seen quality criteria such as the Baldrige Criteria (USA), the Framework for Business Excellence (Canada), etc. used successfully to measure and manage business performance. These are good approaches because, like the BSC, they take a wholistic approach to organizational management and are focused on producing a clear strategic outcome (a quality organization).
Please, share your opinion about key ideas that should be kept in mind for successful implementation of BSC?
In my opinion, there are several critical factors that contribute to successful BSC implementation and utilization:
- Visionary leadership and active senior management commitment and leadership;
- Defining your organization’s BSC philosophy (what the BSC is, how it will be used, and who will use it) BEFORE beginning the BSC development process,
- Ensuring broad cross-functional participation in the identification and detailing of BSC indicators:
- Clearly linking BSC indicators with strategic objectives;
- Using the BSC to measure and manage the health of the business strategy;
- Changing BSC measures as required – keeping the BSC relevant at all times;
- Not using the BSC to “punish” for underperformance;
- Supporting your BSC utilization with accountability and governance frameworks; and
- Communicating the BSC/BSC results widely and integrating the BSC into regular organizational management processes.
The BSC is a business performance measurement concept, but should only top managers and CEO use it? Or should it be used company-wide? Should BSC be implemented in all departments or for instance only in HR?
The balanced scorecard is for everyone in the organization. This means that the balanced scorecard should be cascaded to all departments/business units and teams – both operating and support units. This is the only way to ensure successful strategy execution.
In addition, every member of the organization should have access to the BSC and BSC results. Having this access serves to engage the entire population with the business strategy, unleashing the untapped potential in the organization to identify creative opportunities to achieve strategic goals and objectives.
While there are certain benefits of BSC, do you see there any limitations or possible problems? Some areas where BSC does not work properly or is inefficient.
I do not see any serious limitations to the BSC as a tool, however, in my opinion, limitations appear through creative or inappropriate BSC use. While the BSC is a wonderfully flexible tool, it is my experience that it is important to stick to the traditional four perspectives and classic indicator development approaches as much as possible – these approaches have been proven in a wide variety of organizations in all business sectors. Trouble can arise when organizations customize their balanced scorecard in an unbalanced way – for example, opting for a stakeholder-based scorecard (one that allots BSC perspectives by the various stakeholder groups). This was tried in the past – I haven’t seen this done for a while. The best advice is to start with the traditional BSC framework and customize with caution.
Problems can also arise when steps aren’t taken to integrate the BSC with existing business processes – the BSC must become the way you work in your organization. For example, leveraging existing measures for initial BSC indicators, leveraging natural organizational accountabilities for BSC accountabilities, and re-purposing existing meetings for BSC discussion sessions ensures that any extra work that could be associated with BSC implementation is minimized. Taking these steps helps reduce the inefficiencies organizations frequently experience when implementing the balanced scorecard.
The BSC concept is discussed widely. What do you think, if most companies understand the importance of BSC development? Are they willing to invest in BSC? Is it hard to get decisions makers to conclusion that it is necessary to use BSC?
While the balanced scorecard is well known as a concept, I believe that most organizations still misunderstand how it should be used and the true value of appropriate use. That is, they sub-optimize its power by using it as a measurement system ONLY. Taking this approach to BSC use effectively creates a metrics-focused organization – not much of a change for many organizations. In these situations, organizations become disillusioned with the BSC because it does not produce significant change or improvement in their business results. A few research studies have been done that have shown mixed benefits to BSC utilization – this has led some decision makers to question the value of an investment in BSC development.
The key to maximizing the value of an investment in the BSC is to use it to create a strategy-focused organization – one that uses balanced scorecard results to manage strategy execution, to facilitate strategic learning, and to effect culture change. It is one of my goals to help people/decision makers understand the real way to use the BSC and the business value this approach produces.
The practical implementation is always as important as theory itself. There are a lot of ways to implement BSC from simple Excel files to software, web-based services and full integration with company business system. What do you think is the best implementation strategy in terms of quality/price? What type of tools would you use to do implementation?
Many organizations opt to begin their BSC effort using Excel – they do this to save money by using a standard program already available to the organization. However, in my experience, Excel is an inadequate tool for BSC results presentment – it does not lend itself to integrating results data and commentary in a way that helps organizations use the BSC for strategy management. If an organization is truly committed to BSC use then it is best to take the automated approach using a BSC friendly application.
While some organizations will choose to build their BSC application in house, this is not an effective use of resources/dollars. This is because there are now many different BSC applications available to organizations. Options range from SAAS (software as a service) solutions to web-based solutions that are run off of a dedicated server. This range of options allows organizations to have access to a BSC application at the price point that works for them.
The key to finding a BSC application that suits your organization is to first define “have to have” and “nice to have” specifications. This list or criteria can then be used to formally evaluate BSC application options. Regardless of your criteria, the best advice is to choose an application that is scalable and flexible – this means that the application will grow with you as your organization’s BSC use matures.
Bottom line is that you want a BSC application that integrates results data with commentary and facilitates line of sight with strategic objectives. Next generation BSC applications will include functionality that includes two way communication and collaboration on the strategic issues and learnings that come out of BSC use (think social networking tools/capabilities) – this will only serve to enhance the power and value of the balanced scorecard for strategy management to organizations.
There are companies that already use BSC, we read about them in business magazines, we read their case-studies and success stories. What advice would you give companies that just start considering the implementation of Balanced Scorecard concept?
Organizations should begin by educating themselves/their leaders fully about the BSC. This includes understanding the true way of using the BSC, the process and resources required to develop, implement and manage the BSC, and the impact BSC use will have on the organization itself. Only once organizational leaders understand the value of the BSC on organizational performance and feel that they can commit to active BSC leadership and the ongoing BSC use in the face of resistance to change (including influential stakeholders), should organizations begin their BSC journey.
Once BSC development begins, it is important to just focus on getting it done – don’t wait until your indicator set is perfect. The key is to just get a representative/strategy-focused indicator set together quickly and then start using the BSC. Ideally, the timeframe from the first BSC indicator development workshop to BSC implementation should be a matter of weeks (e.g. 12 weeks), not months.
Thank you very much for your answers. I think our readers would like to know more about your company and service you provide. If possible share also your detailed experience with Balanced Scorecard here.
At Strategy Focused Business Solutions Our MISSION is to transform organizations and people by enabling an integrated and dynamic focus on strategy execution and mission achievement. Leveraging our unique blend of knowledge of best practice methodologies and hands on expertise, we partner with you to create the customized solutions required to develop your strategy and implement the strategy-focused business performance management system your organization needs.
Our innovative approaches enable the effective execution of your organization’s unique strategic objectives, sets the stage for the creation of a strategy-focused organization, and positions your organization to achieve the performance results you expect and your stakeholders demand.
Our services include:
- Strategy-Focused Organizational Performance Management Facilitation, Consultation, and Assessments (including strategic planning facilitation, strategy map development, balanced scorecard development, strategy communication plan development, and strategy cascading facilitation)
- Strategy-Focused Organization Development and Management Training and Education Programs
- Hands On Organizational Performance Management Services (including strategy cascading, balanced scorecard management and results reporting, and Office of Strategy Management services)
- Change Readiness Assessments
- Sector-Specific Solutions
Strategy Focused Business Solutions Inc. is located in Waterloo, Ontario, Canada and provides services to organizations around the world.
For more information, please contact Sandy Richardson, President and Managing Consultant at sandyrichardson_bsc@yahoo.ca or (416) 722-1367.
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