Key Performance Indicators: Measuring Systems
How can one measure company success? What indicators’ values should be improved to outrun competitors? How to link routine operation with the strategy? In most cases a company has to find an answer to these questions.
However, for enhancement of business performance it is important learning to assess factors that influence its increase, to compare routine operations performance with the strategic goals. The subject of performance measurement has become popular recently.
KPI (Key Performance Indicators) and such methods as BSC (Balanced Scorecard) give a company an opportunity not only to estimate its work, but also to compare the given results with the similar indicators of competitors, suppliers, customers.
The philosophy of Key Performance Indicators is as simple as that: “If you try to manage something, you must be able to measure it. Until something is not measured, it is ignored.” Here is an example: everyone realizes the importance of the so called pre-sale period in the company’s operation. Pre-sale preparation of goods or service usually takes much effort and resources. Time and resources, spent on “manipulating customers”, are often incommensurably bigger than the final result: the contract is signed, but its amount does not cover preliminary pre-sale expenses. Perhaps, this is a potential customer and the expenses may be compensated in future, but maybe not. How to assess whether time and resources, spent in the pre-sale period, is up to the final result?
Key Indicators system helps to see a posture on a strategic prospect. And to see, for example, in a close margin of profit of a certain deal long-range investment into account management, which within the next months will have an economic effect.
Balanced Score Card (BSC) methodology also uses key activity indicators. With the help of business process analysis the spheres significant for a company are defined, in which key regularly measurable indicators are set.
Every sphere has its goals, coherent to strategy, and key activity indicators are used for the assessment of goal achievement. Exactly this approach allows to compare the measured performance indicators with the strategic company goals.
Let us suppose that company defines four areas in BSC system – finances, markets and customer relations, implementation of projects, organization development and staff, each of these having measurable indicators. For example, for a financial sphere it is an economic added cost, free cash flow, liquidity, turnover of holdings, etc.; for implementation of projects – increase of sales, cost price and project profitability or a share of projects, made without any reprimands.
While developing KPI system it is important that the used indicators should be clear to all employees, taking part in a process. Usually people involved in a certain deal concentrate only on their responsibility, understand dealership efficiency differently and practically never understand the importance and place of the deal in the company goal structure. Some of them concentrate on timeliness of document preparation, some – on signing of contract, others – on reduce of expenses etc. KPI allows to have an idea how to function, particularly, do the project, have a common understanding, make market selectivity in employees’ activity and units.
Common coordinate system allows all the participants to understand the process and to speak one language. Its lack greatly hampers company work as a managed mechanism, as employees spend much effort and time to negotiate informally and to achieve common understanding, realize further actions.
The first and most significant condition for usage of performance measurement methods is recognition by company management the necessity of this step. The other condition – presence of well-developed data system. On this basis one can implement analytical system, supporting usage of KPI.
After indicators have been assessed, design procedure has been developed and supplied with data, discount data systems have been implemented, performance measurement system must be integrated in business processes. Otherwise, it will remain useless plaything – may be nice, but still alien and nonviable to a company. Commonplaces cannot be used here, so interactive approach is inevitable at organizing the system of this class: at first, a tentative draft, that will be further improved, is done.
For overwhelming majority of companies, that devote due attention to its performance and internal organization, implementation of such methods is just a matter of time.








