5 most common myths about Balanced Scorecard System
Strategic planning is vital for any business. Recent financial crisis has wiped out many companies from the world business map, while hundreds of businesses appeared to be unable to respond to challenges of economic meltdown. Any company should have comprehensive goals and measures to reach them. In this sense balanced scorecard system is one of the most popular but at the same time controversial business performance measurement tool created in 1993 and used all over the world ever since. As any revolutionary invention in the field of business management and strategic planning balanced scorecard system has its supporters and those who doubt efficiency of this tool. As a result, there appeared numerous myths and misconceptions about Balanced Scorecard System (BSC).
There are several reasons why managers have certain misconceptions about Balanced Scorecard System. One of the reasons is an aggressive advertising campaign which sometimes presents Balanced Scorecard System as a treatment for all “illnesses” which boosts company performance and immediately increases revenue. Lots of managers view balanced scorecard system as a robot that runs business. Who doesn’t want to control company performance and reach strategic goals by monitoring several figures on the dashboard?
Sure, Balanced Scorecard System has received its portion of criticism, and no one claims this is a perfect solution of all business problems. At the same time, balanced scorecard system proved to be quite effective if applied properly.
So what is the truth about Balanced Scorecard System? As they say the truth is the golden mean – you don’t have to believe in the extreme criticism, but at the same time it is unwise to view balanced scorecard system as a magic tool. Inefficient use of balanced scorecard system may cost companies big money. That’s why it is imperative to dispel myths about this performance evaluation tool.
1. Balanced scorecard system helps create effective corporate strategy.
Well, Balanced Scorecard System is the tool which implements goals and links strategic and operational management based on key performance indicators and relations between them. Balanced scorecard system is built from the top which means that strategic goals are formulated into individual elements that become goals of the linear management. So, it is easy to guess that if wrong strategic goals are set this will result in mistakes in the work of individual employees and goals/key performance indicators of individual departments. Eventually the strategy will remain just a theory, no matter what measures of personnel motivation were taken. This is not something business owners would want to happen to their companies. It is also important to keep goals realistic. Imagine that you set a goal of wiping out all competitors in one year, while your current market share equals 2%. Obviously all measures to reach such goals will fail and balanced scorecard system will turn out to be helpless. We need to take into account human factor. Goals are formulated by people. It seems like no software and no IT solution can change such course of things.
2. Balanced scorecard system is effective for all organization and needs no other additional tools of business management
This is the way many managers tend to think – balanced scorecard system is a major tool or a treatment for all “business illnesses” which needs very little time to turn a small company into an international corporation. NBA slogan “Where amazing happens” does not work here. There is no magic in business. If a company has a very complex structure in which there is no fruitful cooperation between departments and there is no strategic planning, Balanced Scorecard System will not be helpful and will remain just a pile of useless documents with figures and graphs. Successful implementation of the Balanced Scorecard System does not force company management to give up traditional planning and budgeting methods, although they undergo certain changes.
One should be very careful when implementing Balanced Scorecard System in the developing markets. As known such market are volatile. It would be quite problematic to introduce changes in BSC if market conditions drastically change every three months. Stability is one of the preconditions for successful implementation of Balanced Scorecard System.
3. The more key performance indicators, the better.
This misconception is based on a manager’s desire to control operational part of business activity. Such managers mistakenly think that if they control more indicators, employees would work better. However, the more does not always mean better. It is very difficult to process such huge amount of information. Moreover, there is no need to do that. A top manager would lose much time if he attempts to control such KPI as expendables per employee, or daily reject item rate per employee. Balanced scorecard system is a tool to reach STRATEGIC goals.
To the contrary, there is a misconception that the less KPIs are measured, the more effectively Balanced Scorecard System works. A top manager is convinced that he needs one or two KPI that will make it possible to evaluate business performance and control its development. Well, it is possible theoretically, but in such a case a top manager looks like a business owner who doesn’t take part in strategic planning and operations, pain he’s attention only to net revenue. Under such circumstances neither Balanced Scorecard System nor other tools will help.
A manager’s dashboard should include only those KPIs which directly influence reaching strategic goals, not more not less. As a rule a number of KPIs in the traditional set varies from 15 to 25. Only in such a case Balanced Scorecard System can really work and live up to the expectations of business managers and owners.
4. It is impossible to use balanced scorecard system without ERP solutions.
Many top managers do not want to use complex Corporate Information Systems to work in combination with Balanced Scorecard System. “Well, my employees can make some mistakes, and as a result I will get the wrong data in the form of weird columns full of figures. It is better to have a look and diagrams with comments and instructions,” many managers would say.
In fact Balanced Scorecard System automation is a must only often it has been successfully implemented and tested. There is a big risk to distort information. Employees may not feel confident in operating the program while the software itself is not easy to use. As a result it produces pressure on management system. Besides, in 40% of cases Balanced Scorecard System undergoes changes during the first half year of implementation, and changes in software solutions require additional investments.
There are some examples of companies that first used simple ways to implement Balanced Scorecard System. For instance, MS Excel was first used to automate the process. This program is known by most office employees, and only sometime later sophisticated automation tools are introduced. As you can see the company management gives employees opportunity to test the system and see how it works (learn its mechanics) before using ERP systems.
5. It is easy to develop and implement Balanced Scorecard System without professional assistance.
This is the most common myth about Balanced Scorecard System. Such statement is articulated by top managers who start developing the system. They do not only lack experience in this field, but also have no idea about under water rocks and obstacles in the way of “manual” implementation of Balanced Scorecard System. There are no qualified employees who are ready to take this serious job, no necessary tools for personnel, and what is more important there is no time to do the job. As a result chances of successful implementation of Balanced Scorecard System equal to zero.
Norton and Kaplan (creators of BSC) often say that only 27% of top managers are satisfied with independently implemented Balanced Scorecard System, while this figure increases to 93% if Balanced Scorecard System is developed and implemented by qualified specialists. But as they say, a man is the king in his house. It is up to the top manager to make a final decision.



































